The New Reality of College Internships: What Students Need to Know

By Justin Munoz

Fall 2025

If you’ve ever opened Handshake and felt your stomach drop seeing sixty-eight applicants for a single internship posting, you’re not alone. What used to be a casual step before your senior year has now turned into an all-out marathon that seems to start earlier each year. I am going to break down why internships are suddenly feeling so hard to get, what students are dealing with now, what employers want, and a few things you can do to make the search less chaotic.

Why Landing Internships for College Students Feels Harder Than Ever

According to a Bloomberg article written by Jo Costantz, “almost 15% of the class of 2028 had applied to at least one internship by the midpoint of their freshman year. That compares with less than 3% of the class of 2024 at the same stage, and it builds on a multi-year trend.” That is a significant jump and a clear indication of how much the internship landscape has evolved in just a few years. Similarly, Bailey Bushman, Executive Director of Career and Professional Development at North Central College, sees this chaotic time firsthand. She states, “Internships are just more competitive every year. Employers are recruiting earlier and earlier, sometimes nine to twelve months out. About two-thirds of employers recruit in the fall, so starting early is key.” If you’re thinking about applying later, you might already be behind. However, much of this pressure isn’t entirely created by you. It’s the result of the changing internship economy.

How the 2025 Internship Market Is Changing for College Students

With the current cultural moment of AI and economic uncertainty reshaping entry-level jobs and companies cutting costs, internship opportunities are shrinking. Another Bloomberg article by Costanz explores this observed shift in the market. Costanz states, “The total number of internships listed on Handshake, a job search platform for college students, fell more than 7% from last June through May compared with the same period a year earlier.” He expands on this by stating, “The average number of applications that each internship drew jumped to 93, up from 53 the previous year.” Industries that were once heavy in internship opportunities, such as technology and finance, are pulling back. Tesla in 2024 even took back summer internship offers due to their efforts to cut headcount throughout the company. This left many interns in the dark just weeks before the internships were due to start. Taylor Telford from the Washington Post reported a similar statistic that “entry-level openings in tech, finance, and consulting are down 33% compared with 2015,” underscoring how opportunities aren’t only narrowing for internships, but also for the full-time jobs that typically follow them. The competitiveness of internships is only part of the problem. Even when students finally land one, the dilemma of whether the opportunity is sustainable arises

Why Paid Internships Matter: The Hidden Costs of ‘Exposure’ Work

Nothing kills your motivation faster than landing your “dream internship” and realizing it pays in exposure. Many internships pay in exposure while shutting out students who can’t afford to work for free, rewarding those with financial security. In an article from The Associated Press, reporters Naomi Harris and Jocelyn Gecker reported that this may be from an inequity gap with “three out of four unpaid interns in 2020-2021 being white.” For students who rely on paychecks to cover tuition or rent, the experience alone isn’t enough to live on. Even paid internships aren’t always sustainable. Similarly, Nina Agrawl of The Washington Post found that travel, housing, and relocation costs often cancel out the paycheck. This is why students need to plan financially when pursuing opportunities.

Alexa Albert, a marketing major at North Central College, knows exactly how this feels. Alexa’s difficulty started when she “only heard back from maybe 10 places, if that – and that was after applying to over 50 internships,” she said—emphasizing that the unknowingness of the outcomes was the worst part. When she finally did receive an internship, although paid, it barely paid more than a dollar an hour. “It was a stipend, so I got $500 total over the course of the summer, which equals out to a dollar and some change an hour, after 130 hours,” she explains. Alexa’s story may be close to home. You put hours into a perfect resume and cover letter, and send hundreds of applications, only to be reminded that effort doesn’t always equal a perfect opportunity.

Nothing kills your motivation faster than landing your “dream internship” and realizing it pays in exposure. Many internships pay in exposure while shutting out students who can’t afford to work for free, rewarding those with financial security.

Overcoming Rejection and Building Confidence

For students like Alexa, the emotional toll hits almost as hard as the financial one. “The search was not fun by any means whatsoever. It was very taxing,” she states. She began her hunt early in September, applying across platforms such as LinkedIn, Indeed, and TeamWork Online. At first, Alexa kept an organized plan—submitting a few applications each day and tracking every listing she found—but it quickly turned into a draining cycle of sending résumés into the void. The silence became its own kind of stressor, leaving her to constantly wonder if there was something more she could be doing.

Her story isn’t unusual. Many students face the same combination of burnout and uncertainty, doing everything right but still struggling to land that first opportunity. As one high school student explained to The New York Times discussion on self-doubt, “Any time I am praised for anything academically or called ‘smart,’ I feel as though I don’t deserve it... All they know is the high highs that I want them to see.” That kind of quiet self-doubt doesn’t disappear in college; it often follows students into their internship search. Yet Alexa’s persistence, continued application, enthusiasm, and motivation eventually paid off. Looking back, she says she would broaden her search beyond her ideal career in the sports world. She feels this would have allowed her to discover additional opportunities within her general field. For those who continue to struggle, Alexa offers a piece of advice: “Be persistent. That’s about it. And then applying to stuff that, even though it doesn’t interest you, still apply for it. You never know what type of experiences are going to help you in the future.” This realization highlights a key lesson for many other college students: your first internship does not have to limit your future career path. Sometimes the best experiences can come from small companies or even unexpected opportunities.

While listening to Alexa’s story, I also noticed parts of my own experience in it. My internship search felt like its own job on top of work and other classes. I was constantly refreshing Handshake and trying new keywords to find the best internship postings. After tweaking my resume and creating an entire collection of cover letters, all I received were rejections. It felt like my time was wasted. I was especially worried as an internship was required for my program in order to graduate. That is when I reached out to the Center for Career and Professional Development at North Central College.

How College Career Centers Help Students Find Internships Faster

In addition to this initial meeting to help support my search, I also met with Bushman, who provided both reassurance and a realistic perspective on the process. She explained that part of her office’s goal at North Central College is beyond helping students land an internship. Her office focuses on helping students recognize the value of all their experiences. This can be current work experience, a class project, or volunteering in the community. She shared that the department works with students at every stage of their journey. They offer services for resume/cover letter reviews, interview preparation, and overall guidance through the job and interview process. She notes that due to employers recruiting earlier each year, preparation is more important than ever. It's important to learn how to tell your story with confidence.

Bushman’s comments connect with a larger shift happening on campuses throughout the country. Colleges are starting to realize that preparing students for internships and careers is more than polishing a resume or hosting a job fair. According to The Hechinger Report, many schools are redesigning their services to focus on building confidence and practical life skills, such as composing a professional email or regular work etiquette. The same report explains that many students missed out on these lessons during high school and early college. This shift matters in our generation as we have grown up through a pandemic, online classes, and an age of social media. This has created a need for structure and clarity just as much as for hard skills. Schools that start to mix real-world preparation with lessons on mental health and communication are helping bridge the gap. Of course, students and campuses only see one side of this. To get the full picture, it helps to hear from those doing the hiring.

What Employers Really Want from College Interns in 2025

Ron Buchholz, an IT manager who has worked with interns since 1985, comes with advice. Buchholz repeats some of the common themes we’ve heard so far. When asked what makes an intern candidate stand out, he gives a straightforward response: “If they can’t communicate and can’t listen, I don’t care how good they are technically, they won’t fit. We have to work together.” In other words, it’s not just about knowing how to do the work, but also knowing how to work with the people. A New York Times article explains, “Your network is your net’s worth, that's something that everyone talks about,” showing how connection-building remains central to career growth despite the grind. Buchholz explains that some of the best interns are the ones who ask questions, take feedback well, and aren’t afraid to admit when they don’t know something. Beyond the technical ability, “Don’t be hungover. Don't be tired. Make sure you’re engaged. And stay off your damn phone,” he says with a laugh. Although the advice sounds old-school, Buchholz’s point is clear. Effort and attitude are what separates a good intern from a great one. He admits that not every intern starts fully confident, but what matters most is the progress made.

This matches the overall shift seen in the hiring industry. A Washington Post article on Google’s interview process explained how the company has moved away from brainteaser-type questions to focus on situational questions to measure critical thinking. Although Google led this change, many companies still use twist questions to measure creativity and composure under pressure. These questions can test your entire personality, such as “If you were an animal, what would it be?” They remind students that interviews aren’t about having perfect answers. They test to see how well you can think on your feet with meaningful answers. As Buchholz stated, “It’s okay not to know an answer, but it’s important to see how you go about gaining knowledge to form an answer.

The Path Forward: Fixing the Internship Struggle

So what can actually make the internship search easier? If internships are getting harder to find through decreasing offers and increasing competition, how do we fix it? The answer won’t be the same for all students, but there are patterns to help aid the process. An article in the International Journal of Academe and Industry Research discusses how students who engaged with their supervisors, sought feedback, and took initiative reported the strongest growth in their employability skills and career confidence. Our confidence grows from taking a hands-on approach on our journey, not just sitting and clicking apply. This reinforces a big takeaway from everything we’ve heard through Alexa’s persistence, to Bushman’s advice, to Buchholz’s experience: success in today’s internship market is about adapting and taking the initiative.

We, as students, commonly hear the same suggestions made to us on how to secure our first internship. But rarely do we get told how to handle the pressure, the silence after applications, or the uncertainty when comparing ourselves to other candidates. Here are some of the ways we’ve heard students can make the system work:

  • Start Early, Stay Flexible - Internships open months ahead of when the position starts. Starting early gives you additional options and reduces pressure.

  • Use Your On-Campus Career Services - Resume reviews and mock interviews can help improve your confidence.

  • Expand Your Network - Talk with professors, supervisors, alumni, and peers. Even a 10-minute conversation can put you on someone’s radar.

  • Strive for Progress, Not Perfection - Rejections don’t define your future, and what matters most is staying consistent.

At the end of the day, fixing the internship struggle means adjusting the way we view the journey. Although important, internships are no longer the only pathway to build the experience we need to secure our future careers. Whether it’s a part-time job, volunteer work, or on-campus leadership, every experience builds these transferable skills. The journey may not look the same for everyone, but as long as you stay curious and continue to take the initiative, you’ll keep creating opportunities that move you another step forward

 

Justin Munoz is a Business Management major with a Marketing minor at North Central College, set to graduate in May 2026. He has hands-on leadership experience as a Frozen Department Manager at Jewel-Osco, and recently completed an internship with Target as a Stores Executive Intern. He has a growing interest in retail operations, supply chain management, and business sustainability. At North Central, he has had the opportunity to be involved in social marketing and sustainability projects, where he has explored student engagement and brand strategy. Justin is passionate about creating meaningful connections that build growth both in and out of the workplace.