The Rise of Athletic Clothing Prices (and Tips+Tricks on Where to Purchase, According to a College Student)
By Paulina Bogdan
Spring 2023

Affordable Workout Clothes
With brands like Lululemon and Athlete dominating the market, budget-friendly workout clothes can be hard to find. Fear not, though! We compiled a list of places to find budget-friendly athletic wear that doesn’t skimp out on quality.
Whether it’s comfortable sweats for the gym or a top you can use for running and going out with friends, athleisure provides quick and versatile outfits for any occasion. While it’s easy to be enticed by practical styles, it’s also easy to be fooled by high prices of these garments. Erin Pritchett, coach of the Metea Valley Dance Team explains that she often finds herself “spending over $80 each for simple black leotards”. Clothing brand owner Maggie McInnis talks about the business side of things, as “providing low-cost clothing to consumers is hard when wholesale items have risen in price.”
Faculty researcher Alberto F. Cavallo from Harvard University examined the relationship between stockouts and inflation. His findings show that throughout the pandemic, a huge rise in temporary and permanent stockouts affected most countries and sectors. A majority of these stockouts still remain. Despite price increases and a fluctuating economy, not all hope is lost! We made a list of places to search if you want to find quality athletic clothes on a budget:
Where to Purchase
Amazon
According to the national library of medicine, the use of home fitness products has increased in popularity over the past two years. With home fitness on the rise, so are home delivery services. With convenience in mind, amazon’s selection can couple your at home workouts with simple pieces you can rely on. If you’re a prime member, free shipping and special sales allow you to break a sweat in nice athletic clothes without breaking the bank. Check out Amazon’s pages for mens' clothing clothing and women's clothing clothing.
Target
Target's All in Motion brand has been a go-to for many since its launch in January 2020, as a size-inclusive activewear brand. Target has been pushing size inclusivity for years, ranging their sizes from S-3XL. The collection has different price points - which fit anyone’s budget. Prices range from $3.99-$69.99.
A lot of the items have wick or heat-tech capabilities, wicking, water resistance, or UPF50+ protection. Most, if not all of the products, claim to have odor protection and signature details like hidden pockets, etc. Reviews confirm these features.
Gymshark
For anyone who regularly goes to the gym, you will know that this brand is a popular one. With material that withstands both sweat and stretch, Gymshark is a very popular mainstream company that has sales every so often. When they do, it's like Black Friday - but no need to wait until then, because these sales occur approximately once a month.
Platos Closet
Stores like Goodwill and Plato’s Closet are great for both the environment and your wallet. Up-cycled clothing can be a hit or miss, but with the right amount of searching, you are bound to find athletic pieces that you can donate or sell back to the companies when you’re ready to part with your garments.
Zappos
For name-brand activewear and footwear and free 365-day shipping and returns, Zappos is your place to shop. They have a vast inventory with many popular brands and frequent sales.
Aerie
Made with trends in mind, Aerie is good for someone who keeps up with the internet and likes to be active. Their clothing is said to have light to medium support. With a viral following and updated styles on a monthly basis, the Aerie collections provides fun and fashionable clothing that will do justice for you AND your Instagram feed
Marshalls
With over 1,000 retailers in the US, Marshalls is a staple store for anyone looking for discounted workout clothing. Marshalls is well-known for having brands like Adidas, Champion, and Reebok at discounted prices. They also get overflow from places like local boutiques, which is great if you want unique styles for less.
H&M
This is a site that both men and women on tiktok and instagram swear by for basics. Simple tees and shorts start at $7.99 and typically stay in the $12-$25 range. Check out the Men’s clothing and the Women’s clothing from H&M.
With home fitness on the rise, so are home delivery services. With convenience in mind, Amazon’s selection can couple your at-home workouts with simple pieces you can rely on.
Concluding Remarks
Gym clothing is rising more and more in popularity, so we don’t see these options going away any time soon.
With brands like Lululemon and Athleta dominating the market these days, affordable workout clothes can be hard to find. Over time, companies like Amazon and Target have made an effort to provide very similar (if not literally the same) styles at a reasonable price. Below you will find a list of places to find athletic clothing that will fill the closet without breaking the bank.
The popularity of gyms and at-home workouts has skyrocketed since 2020. As the effects of the pandemic slowly simmer, people are increasingly going to the gym and working on their fitness. Millennials, college students especially, have been on a wave of “self-improvement”m which involves but is not limited to, working out, eating healthy, and maximizing health on a budget. Needless to say, you don’t have to empty out your wallet to fill your wardrobe.
Paulina Bogdan is a business communication student at North Central College who has a passion for business development, female leadership, and staying fit. She is from Wroclaw, Poland, and Lives and Naperville Illinois where she goes to school at North Central College. Paulina is studying organizational communication with a concentration in marketing. Currently working on her undergrad thesis, she frequents the city of Chicago to perform female leadership research. On campus, she serves as the president of the Student Governing Association, where she hones in on her passion in business development and represents the student body by leading with integrity. She values quality time with friends and family, and fitness - including budget-friendly finds!